Privacy Policy

Last updated: 8 May 2026

Watch Pharaohs ("we", "us", or "our") is a luxury watch dealer based in the Netherlands. We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and the Dutch Implementation Act (Uitvoeringswet AVG).

1. Who We Are

Watch Pharaohs
Address: Spuistraat 248F, 1012 VW Amsterdam, Netherlands
KvK number: 93448635
Website: watchpharaohs.com

We are the data controller responsible for your personal data.

2. What Personal Data We Collect

We may collect and process the following personal data:

• Identity data: first name, last name
• Contact data: email address, phone number, billing and delivery address
• Transaction data: details of purchases and payments
• Technical data: IP address, browser type, device information, cookies
• Usage data: information about how you use our website
• Marketing preferences: your preferences for receiving marketing communications

3. How We Collect Your Data

We collect data when you:

• Place an order or create an account on our website
• Subscribe to our newsletter
• Contact us via email or contact form
• Browse our website (via cookies and analytics tools)

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Performance of a contract: to fulfil your orders and manage your account
• Legal obligation: to comply with Dutch and EU legal requirements (e.g., tax and accounting obligations)
• Legitimate interests: to improve our services and prevent fraud
• Consent: for marketing communications and non-essential cookies (which you may withdraw at any time)

5. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Manage your customer account
• Send order confirmations and shipping updates
• Respond to your enquiries
• Send marketing emails (only with your consent)
• Improve our website and services
• Comply with legal and regulatory obligations

6. Sharing Your Data

We may share your data with trusted third parties, including:

• Payment processors (e.g., Shopify Payments, Mollie) to process transactions securely
• Shipping and logistics partners to deliver your orders
• IT and platform providers (e.g., Shopify Inc.) who host and operate our store
• Marketing tools (only where you have given consent)

We do not sell your personal data to third parties. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

7. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law. Order and financial records are retained for 7 years in accordance with Dutch tax law (Belastingdienst requirements).

8. Your Rights Under GDPR

As a data subject, you have the following rights:

• Right of access: to request a copy of your personal data
• Right to rectification: to correct inaccurate or incomplete data
• Right to erasure: to request deletion of your data ("right to be forgotten")
• Right to restriction: to request that we limit how we use your data
• Right to data portability: to receive your data in a structured, machine-readable format
• Right to object: to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: at any time, where processing is based on consent

To exercise any of these rights, please contact us at the details below. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at www.autoriteitpersoonsgegevens.nl.

9. Cookies

We use cookies and similar tracking technologies on our website. Please refer to our Cookie Policy for full details.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the date of the last update.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Watch Pharaohs
Spuistraat 248F, 1012 VW Amsterdam, Netherlands
KvK: 93448635
Email: info@watchpharaohs.com
Website: watchpharaohs.com